How To Develop A Successful Product And How To Make Them Buy It

Course Introduction

• Course Objectives
• Intended Audience
• Course Structure
• Must have JavaScript enabled browser for interactive review questions to work.
• Course Content

What Is New Product Development

• New Product Development
• New Product Development (NPD) is the complete process of bringing a new product or service to market.
• Why Have New Product Development
• New Product Development Steps
• Idea Generation
• Sources For Idea Generation
• Method For Idea Generation
• Dimensional Analysis
• Lists all of the physical characteristics of a product.
• Problem Analysis
• A need-assessment technique designed to develop a list of consumer problems of a particular product or service.
• Benefit Structure Analysis
• Determines what specific benefits and characteristics are desired by consumers for a particular product or service.
• Scenario Analysis
• Identifies opportunities by capitalizing on projected future environments and associated consumer needs.
• Idea Screening
• More Idea Screening Questions
• Idea Screening Check List
• Concept Development and Testing
• Concept Development and Testing Questions
• Business Analysis
• Prototype Testing
• Test Maketing
• Technical Implementation
• Resource estimation
• Requirement publication
• Engineering operations planning
• Department scheduling
• Supplier collaboration
• Logistics plan
• Resource plan
• Program review and monitoring
• Contingency planning
• Product Commercialization
• Order Of The Steps
• Stage Gate Method
• What Is A Stage
• A stage is a prescribed set of activities carried out in parallel by different functional areas.
• What Are The Stages
• Scoping
• Build Business Case
• Development
• Testing and Validation
• Launch
• What Is A Gate
• Gate Structure
• Deliverables
• Criteria
• Outputs
• Gatekeeper
• Flexible Product Development
• Flexible Product Development Techniques
• Flexibility Is Important
• Flexibility is crucial in the development of truly innovative products.
• Agile Software Development
• Agile Development Principles
• When To Use Flexible Product Development
• Chapter 1 Review Questions
• Chapter 1 Review

Brainstorming

• What is Brainstorming
• The Four Rules of Brainstorming
• Focus on Quantity
• NO Criticism
• Encourage Wild Ideas
• Combine and Improve Ideas
• Brainstorming Steps
• Diagram of Brainstorming Steps
• Define the Problem
• Create Background Information
• Select the Participants
• Create a List of Questions
• Setting the Stage
• More on Setting the Stage
• Selecting the Moderator
• Responsibilities of the Moderator
• Conducting the Brainstorming Session
• Diagram of Conducting a Session
• The Process of Brainstorming
• Brainstorming Exercise
• Warm Up Exercise
• Imagine A Pink Elephant
• Cube
• Camouflage
• Vase Or Faces
• Hermann Grid
• Parallel Lines
• Misinterpretation
• Case A
• Case A Solution
• Case B
• Brainstorming Review Questions
• Brainstorming Chapter Review

Great Products

• What Is A Product
• What Is A Product Line
• Characteristics Of A Product
• What Is Not A Product
• Superior Products
• Successful Products
• What Is A Solutions Product
• What Is Solutions Marketing
• Enterprise Software
• Mobile Application Business
• More On Mobile Application Business
• Chapter 3 Review Questions
• Chapter 3 Review

Why New Products Fail

• Defining Success Exercise
• Definition Of New Product Development Success
• Happy Customers
• Success Rates
• Chart Of Product Failure
• Causes Of Product Failure
• Presuming Too Much
• Lack Of Process
• Lack Of Internal Resources
• Lack Of Financial Commitment
• Lack Of Support
• Bad Timing
• Bad Marketing
• Bad Business Model
• Mistakes Product Managers Make
  • Thinking They Are The Target Customer
  • Users And Buyers
  • Requirements: Customer Versus Product
  • Confusing Innovation With Value
  • Confusing Features With Benefits
• Ways To Improve New Product Success
• Measure Success
• Better Idea Generation
• Better Research
• Better Idea Screening
• Common Characteristics
• Operating Philosophy
• Organizational Structure
• Experience In Product Development
• Management Style
• Tips For Successful Product Development
• Chapter 4 Review Questions
• Chapter 4 Review

Quality

• What Is Quality
• A degree of excellence.
• Superiority in kind.
• A distinguishing attribute.
• Why Quality Is Important
• Consequences Of Poor Quality
• Build In Quality
• Measuring Product Quality Exercise
• What Is Product Quality
• Government Mandated Quality
• Quality In The Software Business
• Quality in the Mobile Application Business
• More on Quality in the Mobile Application Business
• Quality In The Automotive Industry
• Advanced Product Quality Planning (APQP)
• Quality Chapter Review Questions
• Quality Chapter Review

Value

• What Is Value
• Value Is Not Constant
• Value Versus Cost
• How Companies Increase Value
• Three Types Of Buyers
• Those that buy because of performance.
• Those that buy because of price/performance.
• Those that buy because of price.
• Adding Value
• Value Definitions
• Perceived value
• Actual value
• Functional worth
• Basic function
• Product feature
• Value Engineering
• How Value Engineering Works
• Abstract Thinking
• Value Analysis Diagram
• Adding Value Example
• Adding Value Conclusions
• Value Chapter Review Questions
• Value Chapter Review

Useability

• What Is Useability
• More On What Is Useability
• Benefits Of Useability
• User Experience
• User Centered Design
• User Centered Design Questions
• Useability Methods
• Useability Guidelines
• Useability Guidelines For Enterprise Applications
• Useability Guidelines For Computer Games
• Pre Game
• Game Experience
• Post Game
• Expert Analysis
• Single User Testing
• Group Testing
• Satisfaction Surveys
• End User Analysis
• Useability Expert
• Useability Testing
• Benefits Of Useability Testing
• Cost Of Useability Testing
• Budget For Useability Testing
• Planning For An Useability Test
• Scope
• Purpose
• Schedule And Location
• Participants
• Scenarios
• Choosing Scenarios
• Questions
• How To Ask Questions
• Data To Be Collected
• Set Up
• Roles
• Useability Test Report
• Useability Test Report Format
• When To Conduct Useability Testing
• Useability Testing: Do and Do Not
• Useability Exercise
• Useability Chapter Review Questions
• Useability Chapter Review

The Product Manager

• Organization
• Marketing
• Product Definition
• Product Development
• Flexibile Team Structure
• Product Development Team
• Product Designer
• Product Development Jobs
• Job Title
• Role And Responsibilities
• Leading The Team
• Managing The Process
• Identifying The Opportunity
  • Idea Screening Questions
• Defining The Product
• Writing The Product Specification
• Product Strategy
  • Where the product is going.
• The Product Road Map
  • How the product will get there.
• Representing The Product
  • Company Executives
• Communicating The Vision
• Portfolio Management
• What Product Managers Do Not Do
• Word Exercise
• Instructions For Word Exercise
• Chapter 8 Review Questions
• Chapter 8 Review

Hiring A Product Manager

• What To Look For
• Personal Traits
• Passion For Products
• Customer Empathy
• Intelligence
• Work Ethic
• Integrity
• Confidence
• Decisive
• Attitude
• Skills
• Applying Technology
• Ability To Focus
• Time Management
• Leadership Skills
• Oral Communication Skills
• Writing Skills
• Presentation Skills
• Business Skills
• Knowledge And Experience
• The Customer
• The Product
• The Competition
• Understand The Technology
• Youth Versus Experience
• Experience comes with time.
• Youth fades with time.
• Where To Find Product Managers
• Hiring A New Product Manager
• Evaluating A Product Manager
• Interviewing Exercise
• List Of Questions
• Chapter 9 Review Questions
• Chapter 9 Review

Conclusion

Test