Chart Of Product Failure

• Below is a table summary from a recent study of causes of product failures.




Cause of New Product Failure	Percentage of Reporting Companies
Inadequate market analysis	24%
Product problems or defects	16%
Lack of effective marketing effort	14%
Costs higher than anticipated	10%
Competition	9%
Poor timing	8%
Technical or production problems	6%
Other causes	13%

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© 2008 John Michael Pierobon

Notes