Sources For Idea Generation

• Ideas for new products can be obtained from basic research.
  • The company's research and development (R&D) department
  • Competitors
  • Customers
  • Discussion groups or forums
    • Where enthusiasts share their experiences and ideas.
  • Focus groups
  • Employees
  • Sales people
  • Corporate spies
  • Trade shows
  • Trade literature

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http://pierobon.org/npd/ch1/source.htm

© 2008 John Michael Pierobon

Notes