Conducting the Brainstorming Session

• The activities of a typical brainstorming session (see diagram) are:
  • A warm up session.
    • To expose novice participants to the criticism-free environment.
  • The moderator presents the problem and gives a further explanation if needed.
  • The moderator asks the brainstorming panel for their ideas.
  • If no ideas are coming out, the moderator suggests a lead to encourage creativity.
  • Every participant presents their idea, and the idea collector records them.
  • If more than one participant has ideas, the moderator lets the most associated idea be presented first.
    • This selection can be done by observing the participants' body language, or asking for the most associated idea.
  • Participants try to elaborate on the idea, to improve the quality.
  • When time is up, the moderator organizes the ideas based on the topic goal and encourages discussion.
    • Additional ideas may be generated.
  • Ideas are categorized.
  • The whole list is reviewed to ensure that everyone understands the ideas.
  • The chairman thanks all participants and gives each a token of appreciation.

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© 2008 John Michael Pierobon

Notes