Chapter 8 Review Questions

Let us see how much you have learned in this chapter by going over these review questions.

1. The structure of the product management team should be molded to be all except?
   1. Able to maximize the delivery of product features.
   2. Defined around existing and emerging lines of business within the company.
   3. Flexible to allow product managers to engage in new product and market research.
   4. Focused on the products under management.
   5. Nimble enough to adapt to market changes or new strategic initiatives.

2. The product manager is responsible for all except?
   1. Communicating the vision.
   2. Defining the product.
   3. Leading the product development team.
   4. Writing the press releases.
   5. Writing the product specification.

3. What is a portfolio?
   1. A collection of product road maps.
   2. A group of products and product lines the firm has placed in the market.
   3. Reusable presentation materials.
   4. A strategy for the product.
   5. The product specification.

4. Which statement is false?
   1. Company executives dictate the product plan.
   2. Good product managers anticipate executive's concerns and address them proactively.
   3. Good product managers project confidence in themselves and their product plan.
   4. Obtaining the support of company executives is critical to continuing the new product development effort.
   5. The product manager is the product ambassador.

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© 2008 John Michael Pierobon

Notes