Identifying The Opportunity

• The product manager is responsible for:
  • Idea Generation
  • Idea Screening

• The product manager is responsible for evaluating product ideas and deciding which are worth pursuing.
  • When evaluating product ideas, product managers need to obtain answers to many questions.

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http://pierobon.org/npd/ch8/iden.htm

© 2008 John Michael Pierobon

Notes