Why Quality Is Important

• The fundamental reason for focusing on quality is the potential for an increased profitability.
  • Consumers demand and expect quality in return for their money.
  • Consumers recognize quality, and are willing to pay for it.

• Quality builds up the brand and makes the product more profitable.
  • The winner of the quality game gets the attention and the sales.

• Better quality leads to:
  • Increased production.
  • Lower warranty costs.
  • Lower marketing costs.
  • Fewer surprises.

• Positive customer experiences delight the consumer and lead to additional sales.

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© 2008 John Michael Pierobon

Notes