Chapter 4 Review Questions

Let us see how much you have learned in this chapter by going over these review questions.

1. Which is not a way to improve new product success?
   1. Better idea generation
   2. Better idea screening
   3. Better research
   4. Measure profits
   5. Measure success

2. Which statement is false?
   1. Good market analysis depends on good research.
   2. Good research is always expensive.
   3. Idea generation is the first step in the new product development process.
   4. Measuring new product development success facilitates root-cause analysis to correct the process.
   5. Measuring new product development success permits knowing if the process is malfunctioning.

3. What does successful idea screening depend on?
   1. Expedient solutions
   2. Ideas
   3. Opinions
   4. Product manager's intuition
   5. Proper analysis of data

4. Which statement is false?
   1. Experience in introducing new products enables companies to improve new product performance.
   2. Successful innovative companies have a formal new product development process in place for a long period of time.
   3. Successful innovative companies have a management style that is dogmatic and rigid.
   4. Successful innovative companies have metrics to measure the new product development process.
   5. Successful innovative companies house their new product organization in R&D or engineering.

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© 2008 John Michael Pierobon

Notes