Trade Shows

• Trade shows provide direct contact with interested buyers, representatives, and distributors.
  • One does not have to be an exhibitor to make these contacts.

• There is a very large number of trade shows.
  • Exhibiting at trade shows can be expensive and time consuming.
  • Some trade shows are better than others.
    • For recommendations on which to attend (or exhibit) it is best to consult with:
      • Trade and Industry Associations
      • Chambers Of Commerce
      • International Trade Consultants

---

---

© 2004 John Michael Pierobon

Notes