Exhibiting At Trade Shows
- Exhibiting at international trade shows requires a lot of planning.
- Obtaining booth space
- Designing and constructing the exhibit
- Shipping products to the show
- Setting up the exhibit
- Running the exhibit during trade show
- Providing proper hospitality such as refreshments and promotional gifts
- Tear down and packing the exhibit
- Shipping the exhibit back home
- The benefits of exhibiting at trade fairs include:
- Quickly separate serious business prospects from those who are just browsing
- Allow potential buyers to examine your products in person
© 2004 John Michael Pierobon
Notes
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