More Common Exporting Mistakes

  1. Assuming a given market technique and product will automatically be successful in all countries.

  2. Unwillingness to modify products to meet regulations or cultural preferences of other countries.

  3. Failure to print service, sales and warranty messages in foreign languages.

  4. Failure to consider use of export management companies when the firm cannot afford its own export department or has tried one unsuccessfully.

  5. Failure to consider licensing or joint venture agreements when import restrictions, insufficient resources or a limited product line cause companies to dismiss international marketing as unfeasible.

  6. Failure to provide readily available servicing for your products.

© 2004 John Michael Pierobon