Common Exporting Mistakes

According to the U. S. Small Business Administration's Office of International Trade the twelve most common mistakes new exporters make are:

  1. Failure to obtain a qualified export advisor and failure in developing a marketing plan before starting an export business.

  2. Insufficient commitment by top management to overcome the initial difficulties and financial requirements of exporting.

  3. Insufficient care in selecting overseas sales representatives or distributors.

  4. Reliance on orders from around the world rather than concentrating on one or two geographical areas and establishing a basis for profitable operations and orderly growth.

  5. Neglecting export business when the domestic market booms.

  6. Failure to treat international distributors and customers on an equal basis with domestic counterparts.

© 2004 John Michael Pierobon