Common Exporting Mistakes
According to the
U. S. Small Business Administration's Office of International Trade the twelve most common mistakes new exporters make are:
- Failure to obtain a qualified export advisor and failure in developing a marketing plan before starting an export business.
- Insufficient commitment by top management to overcome the initial difficulties and financial requirements of exporting.
- Insufficient care in selecting overseas sales representatives or distributors.
- Reliance on orders from around the world rather than concentrating on one or two geographical areas and establishing a basis for profitable operations and orderly growth.
- Neglecting export business when the domestic market booms.
- Failure to treat international distributors and customers on an equal basis with domestic counterparts.
© 2004 John Michael Pierobon