Make The Concept Sale First

Always make the concept sale to the Owner Buyer first.
- First sell the concept, then sell the product.
- To sell the concept you have to answer the following questions:
  - What are the major implications for the business?
  - What are long term effects on its organizational stability and growth?

Once the Owner Buyer has bought into the concept, then you can sell your product.
- You sell your product to the Technical Screener and End User.