Direct Exporting

• With direct exporting the exporter handles every aspect of the exporting process.
  • Market research
  • Foreign distribution
  • Collections

• Direct methods of exporting give your firm:
  • More control over the export process
  • Potentially higher profits
  • A closer relationship to the overseas market

• Direct methods of exporting require a significant commitment.
  • They are not cheap and require substatial resources.
  • Reorganizing the company to support the export effort may be necessary.

• Methods of direct exporting include going through:
  • Sales Representatives
  • Distributors
  • A Foreign Retailer
  • Direct sales to the End User

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© 2004 John Michael Pierobon

Notes