Remarketer

• A remarketer purchases products directly from the manufacturer, and repackages the products according to their own specifications.
  • They then sell these products overseas through their contacts in their own names and assume all risks.

• Your firm loses control over the marketing and promotion of its product.
  • This have an adverse effect on future sales efforts abroad if post-sales services are neglected.
  • Product promotion and maketing costs are very small.

---

---

© 2004 John Michael Pierobon

Notes