End User Analysis

• End user analysis consists of analyzing market research.
  • Researching available data.
  • User base segmentation.
    • User groups should be identified as early as possible in the new product development process.
    • When the user groups are known, their demands can be added to the product specification.
  • Interviewing product developers.
  • Interviewing end users of the product.

• The analysis helps developers:
  • Design products that meet the market's needs.
  • Locate possible openings for new product ideas.

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© 2008 John Michael Pierobon

Notes