The Product Road Map

• In creating a strategy for the product, the product manager must create a compelling vision for the product’s future.
  • With a clear vision and strategy they can:
    • Lead the team in executing that strategy.
  • Make the customer aware of the product’s future.

• Building a road map for a product involves:
  • Specifying requirements that support:
    • The business strategy of the company.
    • The needs of the market.
  • Ensuring the right features get built in the right order and at the right time.
    • Based on market relevance and customer value.

• Product managers also need to constantly monitor and revise the road map and adjust it to changing conditions.
  • Customer needs
  • Market conditions
  • Technology
  • Competition

---

---

© 2008 John Michael Pierobon

Notes