Representing The Product

• The product manager is responsible for representing the product.
  • The product manager is the product ambassador.
  • The product manager explains the benefits of the product.

• Product managers speak:
  • To company executives.
  • To other product teams.
  • To new employees.
  • To industry analysts.
  • To reporters.
  • To key customers.
  • At sales meetings.
  • At technical conferences.

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© 2008 John Michael Pierobon

Notes