Thinking They Are The Target Customer

• It is easy and natural for a product manager to think they are the target customer.
  • It is easy for them to assume their view of the product is that of the target customer when it is not.

• Product managers and engineers may think their product is useable when it is not.
  • This is because they are intimately familiar with the product while the customer is not.
    • There may be a steep learning curve to using advanced features.
      • The target customer may not want to climb that steep curve.

• To avoid this problem, put the product in front of the target customer.
  • Useability testing

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© 2008 John Michael Pierobon

Notes