Mistakes Product Managers Make

• Product managers play a very important role in new product development.
  • Decisions they make can cause a new product to succeed or fail.

• The most common mistakes product managers make are in these areas:
  • Thinking they are the target customer
  • Users and buyers
  • Requirements: customer versus product
  • Confusing innovation with value
  • Confusing features with benefits

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© 2008 John Michael Pierobon

Notes