Confusing Innovation With Value

Innovation without a clear purpose is simply technology looking for a problem to solve.
- There are many new products on the market because new technology has made them possible.
  - Successful products are those whose innovation has true value and is a better solution.

Engineers like to innovate.
- Innovation needs to be in support of providing true customer value.
- Innovation needs to happen in the context of a vision and strategy.
  - It is the role of the product manager to communicate that vision and define the strategy.