Idea Screening

• The object of idea screening is to eliminate unsound concepts prior to devoting resources to them.
  • Idea screening is sometimes called product screening.

• Idea screeners must at least ask these questions:
  • Will the customer in the target market benefit from the product?
  • What is the size and growth forecasts of the target market?
  • What is the current or expected competitive pressure for the product idea?
  • What industry sales and market trends is the product idea based on?
  • Is it technically feasible to manufacture the product?
  • Will the product be profitable when manufactured and delivered to the customer at the target price?

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© 2008 John Michael Pierobon

Notes