Scenario Analysis

Scenario Analysis identifies opportunities by capitalizing on projected future environments and associated consumer needs.
- It is often applied in economics and finance.
- It is a classic method used by military intelligence.
- It is also a key tool in strategic planning.

Scenario Analysis is needed to anticipate hidden weaknesses and inflexibilities in products in a changing environment.
- Shifting social values.
- New competitive products.
- New government regulations.
- Changes in input costs.