Define the Problem

• Before defining the problem, know why you are scheduling the session.
  • A brainstorming session should be used for generating lots of new ideas and solutions.
  • It should not be used for analysis or for decision making.

• One of the most important things to do before a session is to define the problem.
  • The problem must be clear.
  • The problem must not be too big.
  • It should be distilled into a definite question.
    • For example: "What services for mobile telephones are needed now, but are not available?"

• If the problem is too big, the chairman should divide it into smaller components, each with its own question.
  • The chairman is the person who organizes the brainstorming session.

• Avoid problems that are multi-dimensional and non-quantified.
  • For example: "What is involved in creating a successful educational institution?"
  • Finding solutions for this kind of problem can be done with morphological analysis.

• Avoid problems that do not need a change in perception.
  • Such as problems that can be solved by computer-aided modeling.

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© 2008 John Michael Pierobon

Notes