- Questions to ask a potential distributor regarding their customer profile include:
- How well does their customer profile match your existing customer profile?
- Who are their customers?
- How many of their existing customers interested in your products?
- How many of their existing customers can afford your products?
- Are they seeking new customers in new market segments?
- If so, do your products sell well in these market segments?
© 2004 John Michael Pierobon