Chapter 2 Review Questions

Let us see how much you have learned in this chapter by going over these review questions.

  1. Which is not an environmental factor that will affect both the demand for your products and their performance?
    1. Altitude
    2. Humidity
    3. Sand
    4. Temperature
    5. Velocity

  2. Which is the de facto language of international business?
    1. Arabic
    2. English
    3. French
    4. Polish
    5. Russian

  3. What is primary market research?
    1. An organized way of classifying goods and services.
    2. Coarse grain market research that lays the groundwork for secondary market research.
    3. Gathering of relevant demographic and economic information about potential markets.
    4. When a company collects data directly from the foreign marketplace.
    5. When a company collects data indirectly from the foreign marketplace.

  4. Which statement is false?
    1. In making a decision as to which export market to go after you should choose markets that fit your resources.
    2. It is difficult to establish and grow a foreign market without periodic visits to develop commercial relationships.
    3. Primary market reseach is expensive and time consuming.
    4. The education level of the foreign market may affect your ability to sell your products.
    5. Trademark protection is universal.

© 2004 John Michael Pierobon