Why Write An Export Plan

There are several benefits to writing an export plan.

• It becomes a selling tool to get management to:
  • Form a consensus on the goals and objectives, capabilities and constraints.
  • Commit to support the exporting effort.

• It becomes a selling tool to get financing.
  • Banks want to see plans in writing.
    • It shows that you are serious about your endeavor.

• It becomes a management tool to measure progress.

• It becomes a tool to facilitate communication.
  • Written plans are not forgotten.
  • Clearly written plans are easy to understood and follow.

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© 2004 John Michael Pierobon

Notes