Creating An Export Plan

• The first time an export plan is developed, it should be kept simple.
  • Its initial purpose is to be a management tool.
  • It should be only a few pages long.
    • Important market data may not yet be available.
    • Planning elements may not yet be available.

• Expect the export plan to be revised and refined over time.
  • Initial planning effort will generate more information and insight.
    • The export plan will become more detailed and complete.
  • Changing business conditions will force the export plan to change.

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© 2004 John Michael Pierobon

Notes