Why Have An Export Plan

• Many companies begin their export endeavor without a plan.
  • Without a plan one cannot measure of success
  • May overlook better export opportunities

• If early export efforts were unsuccessful because of poor planning.
  • Your company may have been misled into abandoning exporting altogether
  • Your company would have missed out on a global opportunity

• Formulating an export strategy based on good information and proper assessment increases the probability of:
  • Choosing the best options
  • Using resources effectively
  • Achieving success

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© 2004 John Michael Pierobon

Notes