Evaluating The Export Potential Of Your Products

There are several ways to determine the export potential of your products and services in overseas markets.

• How successful are your products domestically?
  • If you are successful at home, then chances are you be successful abroad.
    • If similar needs and conditions exist overseas.

• What are the unique features of your products?
  • If these features are hard to duplicate overseas, then chances are you be successful abroad.
    • Competition may be little or non-existant.

• Are you losing market share to more technically advanced products?
  • Other countries may not need state-of-the-art technology.
  • Other countries may be unable to afford the most sophisticated and expensive products.

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© 2004 John Michael Pierobon

Notes