Ways To Organize For Exporting
- There are several ways a firm may organize its exporting efforts.
- By product line
- Good if each product line is distinct.
- By territory
- Good if product modification is needed in each territory.
- The key is to facilitate the marketing effort.
- Experience has proven that a company's international success depends more on its marketing methods than on the unique benefits of its products.
© 2004 John Michael Pierobon