Company Goals

Questions to ask regarding exporting and your company goals include:

What are the company's reasons for going after the export market?
- Are they strategic, tactical, or oportunistic?
How committed is top management to the export effort?
- Has top management communicated its commitment to exporting to the whole organization?
- Is exporting viewed as a quick fix for a slump in domestic sales?
- Will the company neglect its export customers if domestic sales pick up?
What are management's expectations for the export effort?
What is the expected return on investment of the export program?