Three Types Of Buyers
- There are three types of buyers.
- Those that buy because of performance.
- They want the highest functionality irrespective of the price.
- Those that buy because of price/performance.
- They want the highest value.
- Those that buy because of price.
- They want to lowest price.
- They also want "good enough" functionality.
- Product lines exist to support the types of buyers.
© 2008 John Michael Pierobon
Notes
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