Adding Value

Few people buy a consumer product based solely on the lowest cost or the performance of the basic function.
- When buying a product it is assumed the basic function is operative.

The customer's attention is then directed to visible product features.
- Product features determine the worth of the product.

High value products first address the basic function's performance and stress the achievement of all of the performance attributes.
- Secondary functions are incorporated into the product as features to support and enhance the basic function and help sell the product.
  - They are necessary to attract customers.
- Eliminating secondary functions that are not important to the customer reduces product cost and increases value without detracting from the worth of the product.