User Experience

• User Experience is holistic view in which useability can be seen as a part of the user's experience.
  • User Experience emphasizes emotional aspects of the product.
    • Desirability
    • Impressiveness

• The ability to create a positive emotional impact on the user is a key factor in differentiating the product from the competition.
  • Satisfied customers boost the positive brand image and create customer loyalty.

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© 2008 John Michael Pierobon

Notes