Measuring Product Quality Exercise
Take a couple of minutes to list three objective and three subjective qualities for each product.
Hamburger
Soap
Vodka
Objective Qualities
__________________
__________________
__________________
Objective Qualities
__________________
__________________
__________________
Objective Qualities
__________________
__________________
__________________
Subjective Qualities
__________________
__________________
__________________
Subjective Qualities
__________________
__________________
__________________
Subjective Qualities
__________________
__________________
__________________
As an end user, how do these qualities meet your needs and expectations for each product?
© 2008 John Michael Pierobon
Notes