Portfolio Management
- A portfolio is a group of products and product lines the firm has placed in the market.
- Most products do not exist on their own.
- iPod works with iTunes.
- Microsoft Word works with other Microsoft Office products.
- Product managers need to work with other product managers on a combined portfolio strategy.
- Product managers are members of the portfolio team.
- Compatible products help with cross-selling.
© 2008 John Michael Pierobon
Notes
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