What Product Managers Do Not Do

• Product Managers do not:
  • Get involved in engineering decisions.
    • Engineering decisions are made by the engineering team.
  • Do not make recommendations about core areas of the product.
    • Instead, they take recommendations into consideration when making decisions about core areas of the product.
  • Try to deliver as many features as possible.
    • Instead, they deliver features that provide the most value.
  • Focus on how the product’s requirements should be implemented.
    • Instead, they focus on what requirements should be in the product.
  • Fight fires.
    • Instead, they concentrate on long term solutions that drive overall product improvement.
  • Write press releases about milestones reached by the product.
    • Marketing communications writes and issues press releases.
  • Do not go on sales calls.
    • System engineers and technical consultants go on sales calls.

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© 2008 John Michael Pierobon

Notes