Defining The Product

• The product manager is also responsible for defining the product.
  • The product has to have the right features for the right market.
    • It has to address the business opportunity.
  • The technology to manufacture the product has to be available to produce the product:
    • In time.
    • Profitably.

• Defining the right product at the right time requires a deep understanding of:
  • The customer's needs and desires.
  • The capabilities of the engineering team.

• Defining the right product at the right time also requires:
  • Insight.
  • Judgment.
  • The ability to make choices.

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© 2008 John Michael Pierobon

Notes