Lack Of Process

• Not having a quality new product development process in place can cause a new product to fail.

• Having a quality new product development process in place requires:
  • Demanding a clear, sharp, early product definition.
  • Having clear goals and objectives for the business's total new product effort.
  • Clear communication among all parties involved at all time.
  • Having tough Go/Kill decision points where projects really do get killed.
  • Focusing on quality throughout the entire new product development process.

• By following a proper process, all the pieces of the quality puzzle will fall neatly into place.

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© 2008 John Michael Pierobon

Notes