Presuming Too Much

• Pride and arrogance cause companies to make bad decisions.
  • Managers often decide in favor of the expedient solution.
    • Expedient solutions may solve the problem now, but not in the long term.
  • Managers often use their intuition in selecting new product ideas.
    • They ignore all other research.
  • Managers confuse their own preferences with objective analysis.
  • Focus group research is ignored.
    • Because results are contrary to the presumed outcome.
  • Companies over value their new product ideas while customers under value them.

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© 2008 John Michael Pierobon

Notes