Bad Marketing

• Bad marketing can cause a new product to fail.
  • Not identifying the target market.
    • Demographics.
  • Not understanding users' needs.
  • Not changing to meet a changing market.
    • Changes in fashion, lifestyle, technology, etc.
  • Poor product positioning.
  • Lack of competitive analysis.
  • Not working well with channel partners.
    • Alignment of interest.
    • Sales training.

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© 2008 John Michael Pierobon

Notes