Superior Products

• Superior products have the following characteristics.
  • Are a better value to the consumer than competitive products.
  • Have features and benefits that were previously unavailable.
  • Have features and benefits that effectively meet needs of the consumer.
  • Have a new, higher level of quality.
  • Reduce cost to the consumer.
  • Provide a new and better solution to a current problem.

---

---

© 2008 John Michael Pierobon

Notes