What Is Solutions Marketing

Solutions marketing:
- Addresses a business level problem, aligning products with business value.
  - Usually to a vertical industry segment.
- Highlights customer success stories in action to prove the business value.
- Shows how to leverage products, professional services and business process knowledge or best practices to achieve business results.

Good solutions products and solutions marketing speak directly to business needs.

https://pierobon.org/npd/ch3/solumark.htm