Conclusion

• In this course we learned:
  • What is new product development.
  • What is brainstorming and successfully conducted a brainstorming exercise.
  • Great products are of superior quality and are a great value.
  • Useability is key to developing a successful product.
  • Why new products fail.
  • What the product manager does and does not do.
  • What to look for when hiring a product manager.

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© 2008 John Michael Pierobon

Notes