Chapter 1 Review Questions

Let us see how much you have learned in this chapter by going over these review questions.

1. Which is not a step in the new product development process?
   1. Business Analysis
   2. Idea Generation
   3. Idea Screening
   4. Prototype Testing
   5. Waiting for Competitors

2. During which phase are marketing and engineering details are developed?
   1. Business Analysis
   2. Concept Development and Testing
   3. Idea Generation
   4. Product Commercialization
   5. Prototype Testing

3. Which is not part of the product commercialization step?
   1. Filling the distribution pipeline with the product.
   2. Launching the product.
   3. Performing critical path analysis.
   4. Producing and placing advertisements.
   5. Using computer-aided modeling in the design.

4. Which statement is false?
   1. Companies always see new product development as a reactive process.
   2. Companies see new product development as an ongoing process.
   3. Companies see new product development as the first stage in generating and commercializing new products.
   4. New Product Development begins with an idea and ends with the successful launch of a new product.
   5. New Product Development is the complete process of bringing a new product or service to market.

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© 2008 John Michael Pierobon

Notes