The Four Rules of Brainstorming

• There are four basic rules in brainstorming.
  • They are intended to reduce the social inhibitions that occur in groups and stimulate the generation of new ideas.
  • The expected result is a dynamic synergy that will dramatically increase the creativity of the group.

• The four rules of brainstorming are:
  • Focus on quantity
  • NO criticism
  • Encourage wild ideas
  • Combine and improve ideas

---

---

© 2008 John Michael Pierobon

Notes