Why You Should Visit Your Target Market

• There are good reasons for visiting your target market:
  • Evaluate potential partners.
    • Meet with potential partners and their sales staff.
    • See the the size, condition, and location of their offices and warehouses.
    • Assess their strength in the marketplace.
  • Partners evaluate you.
  • Size up the competition.
  • Conduct primary market research.

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© 2004 John Michael Pierobon

Notes