Approaches To Exporting

• Once a detailed market analysis has been completed, you should develop a method of market entry.
  • Each method has its own unique trade-offs between
    • Financial risks
    • Product control
    • Organizational goals

• Which export method you choose depends on:
  • The level of resources a company is willing to devote to exporting
  • The size of your firm
  • The nature of your products
  • Previous export experience
  • Business conditions in the selected markets

• Which method of exporting you choose can have a significant effect on the success of the marketing strategy.

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© 2004 John Michael Pierobon

Notes