Getting Started With Your Market Research

• Start by figuring out what information is needed.
  • Make a list of Factors To Consider

• Create a list of sources where this information can be obtained from
  • Collect the information from these sources

• Evaluate potential markets to determine which markets look promising.

• The task of evaluating markets is much easier and efficient if you organize your information from the start.
  • Build a table listing your criteria.
  • Use the same criteria and list them in the same order for each country.
    • This will allow you to compare the market characteristics with each other country.

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© 2004 John Michael Pierobon

Notes